By Visit Keweenaw

Last year, Houghton’s Plaidurday celebration made a bold attempt to break a world record by gathering over 1,700 plaid-clad participants on the Houghton High School Football Field. The community rallied together in true UP spirit, proving that plaid isn’t just a pattern – in the Keweenaw, it’s a way of life!

Building on that momentum, Plaidurday 2024 is expanding to include a new event that promises to keep the good times rolling. This year’s photo will be at 1 p.m. with a call time of 12:30 for attendees at the Houghton High School football field. Join for the photo and hang around town for the afternoon. In the evening, folks can head down to Brew Street (Lakeshore Drive), where a lively beer garden with music and food trucks will be set up. Friends and neighbors can unwind together wearing their flannels on the pier. Expect great beer pours, regional food trucks from across the UP and a brief history lesson about the Lakeshore’s development over the years by the Carnegie Museum. Brew Street is a fundraiser for the Carnegie Museum, a Keweenaw National Historical Park Heritage Site.

Brew Street opens from 5-10 p.m. and will allow all ages to enjoy the bands, history presentation and food trucks on the Houghton Pier. The adult beverage area will be 21+ for purchasing and consuming alcohol on Brew Street.

The history and idea behind Brew Street originated from Houghton’s original lakeshore layout. Brew Street ran from Dodge to Isle Royale Street, between the railroad track and Shelden Avenue. It was located behind what used to be Haas brewery. The City of Houghton has never lost touch with its resilient spirit, and Plaidurday’s Brew Street is a perfect opportunity to stake your claim in the Keweenaw’s fall festivities. Follow up Friday’s fun with a Plaid Color Run on Saturday and Houghton’s Fall Fest. Brew Street is put on by Visit Keweenaw, the Keweenaw Chamber of Commerce, City of Houghton and the Carnegie Museum.